Maps Marketing or Social Media? Why Google Maps Deserves the Spotlight

Social media is popular, but are you overlooking the power of Google Maps? While platforms like Instagram, Facebook, and TikTok focus on brand awareness and engagement, Google Maps connects your business with people who are actively searching for products or services—often ready to buy or book right away.

Customers With Intent

When someone searches on Google Maps, they're looking for answers—and they want them fast. Social media is excellent for building long-term relationships and showcasing your brand, but it doesn't capture high-intent searches the way Maps Marketing does.

Stronger Engagement

Social media engagement often hovers below 1%, even for large followings. Google Maps, on the other hand, has over 2 billion monthly users, many of whom take immediate action—calling, getting directions, or visiting your website.

Reach New Customers

Most Google Business Profile views—around 80–90%—come from people who don't already know your business. Maps Marketing puts your business in front of new customers first, often before they ever find your social profiles.

Some businesses assume social media alone is enough. Others don't know how to optimize a Google Business Profile for maximum impact. This leaves a gap that smart local businesses can exploit—gaining visibility and traffic while competitors focus on crowded social feeds.

Five Times More Views: Many businesses see five times the traffic on their Google Business Profile compared to social media.

Ten Times More Engagement: Calls, website clicks, and directions often outperform social media interactions by a wide margin.

Immediate Action: 88% of people who search for a business on Maps will call or visit within 24 hours.

This kind of direct action translates into sales and bookings, making Maps Marketing a highly effective local strategy.

Social media still matters for brand building and community engagement. But Maps Marketing delivers new customers at the moment they're searching—something social channels can't match.

• Visibility: Your Google Business Profile is often the first impression to potential customers.
• Content: Photos, videos, offers, and promotions can turn prospects into buyers.
• Customer Acquisition: Capture people searching for services in real time.
• Retention: Keep loyal customers engaged with updates, promotions, and accurate hours.
• Paid Ads: Target high-intent local searches to increase visibility.
• Engagement: Responding to reviews and questions builds trust and encourages repeat business

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When done well, Maps Marketing boosts foot traffic, drives revenue, and keeps your business ahead of competitors in local search results.